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Launching Vegan D3 soft gels

19-07-2019

The story of vitamin D starts with something that anyone born before the 80’s has probably suffered through once or twice. Depending how strict your parents were. Back in those days -and way before that - people used Cod Liver oil as a main supplement of vitamin D (and A). Horrific taste, utterly fishy and extracted from the livers of Cods caught in the Atlantic. I applaud anyone who was able to put up with this for more than 5 days. Cod Liver oil is currently still available today, but is highly refined, thereby losing the vitamin A & D, making it a popular oil in the first place. If you find a Cod liver oil with Vit D, it is added afterwards. 

Today the main source of Vitamin D(3) is still animal based, though not many like to talk about it. I am not surprised. It is made from lanolin. Lanolin? Say what?

Lanolin is the wax from sheep wool. Yes, the greasy stuff sheep make to protect their coat and make it water proof. Don’t look up pictures on the web, you may lose your appetite. Lanolin is extracted from wool and intensely refined.  After refining the sheep-grease and subsequent crystallization it is UV treated to produce vitamin D3 our sun-deprived bodies so desperately need. Is this really what we want?

Plant-based Vitamin D

Or would we rather use the plant-based Vitamin D3, made from Lichen?  Yes it does rhyme with kitchen, and no you normally won’t find that there. Lichen is a symbiotic moss that effectively makes the building block of vitamin D3. A moss also known as Reindeer Moss. Yes the stuff they eat! 

Clean and pure, no wool involved. UV makes sure the last step of conversion can take place, ready for you to reap the benefits. Feel good, be Good.

Want to know more about plant-based Vitamin D3 soft gels and current SUMMER DEAL?

Contact (L)us at info@lusingredients.com

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