Not long ago, I was like most people, I had never heard of Astaxanthin.
“Asta-what?” I remember thinking. Hardly a name that rolls off the tongue or sticks in memory.
But after reading through the research, I realized this: Astaxanthin isn’t just another antioxidant : it’s a breakthrough for energy, recovery, and performance.
In this article, we’ll explore how this natural compound helps athletes, from weekend warriors to elite performers : train harder, recover faster, and perform better.
Every time you run, lift, or ride, your muscles demand energy. That energy is produced inside your mitochondria, the tiny engines within your cells that convert nutrients into ATP, your body’s fuel.
Here’s the challenge: when mitochondria work harder, they “leak” electrons, producing reactive oxygen species (ROS), also known as free radicals.
Normally, your body keeps these in check with antioxidants like glutathione or catalase. But during intense training, ROS levels spike, overwhelming your system and leading to oxidative stress, fatigue, and slower recovery.
And that’s where Astaxanthin comes in.
Astaxanthin is a red keto-carotenoid, a natural pigment produced by microalgae and found in krill, shrimp, and wild salmon. It’s what gives flamingos their pink color and salmon their deep red hue.
But it’s not just for show. In nature, Astaxanthin evolved as a powerful biological defense mechanism against oxidative stress. When we consume it, only in its natural esterified form, that same protection supports our own cells.
Synthetic Astaxanthin (like that used in farmed fish feed) doesn’t offer these benefits. Only natural Astaxanthin, as found in certain algae sources, integrates effectively into our cell membranes, especially in mitochondria, where energy and oxidative stress meet.
Here’s what recent studies show:
The conclusion? Astaxanthin doesn’t just reduce oxidative stress, it helps your body use energy more efficiently.
Exercise generates ROS, part of the adaptation process that makes you stronger. The problem comes when ROS overwhelm our recovery process.
Astaxanthin supports balance in two powerful ways:
That combination means:
- More energy.
- Faster recovery.
- Better performance.
Think of it as giving your muscles a more efficient engine and a better cooling system at the same time.
Whether you’re an athlete, a fitness enthusiast, or simply want to stay active and strong as you age, your mitochondria determine how well you perform and recover.
Astaxanthin gives your body an edge where it matters most: at the cellular level.
At Lus Health, we believe in solutions that align with nature, not synthetic shortcuts. That’s why we’re passionate about natural compounds like Astaxanthin, backed by real science and rooted in evolutionary biology.
You train hard. Your body deserves to perform & and recover better in natural way and Astaxanthin helps make that possible.
If you’d like to see the scientific studies mentioned here or learn more about Astaxanthin’s role in performance, get in touch with us at Lus Health.
Learn about our supply chain? get to https://www.nataxtin.cl to find all about NatAxtin®, the most sustainably produced astaxanthin in the world, made by Clear Sky Technology™
Part 2: Cheaper Origins Disguised (and Sold at a Premium)
by René van Hoorn
Ever wonder why organic products are generally about 10% more expensive than conventional ones? Is it coincidence, or just a price difference consumers accept as “normal”?
The organic debate could fill a book, but there’s a similar problem worth exploring:
Selling a product with a lower-grade origin while claiming it’s premium and thereby charging the PREMIUM price.
Why this happens
The reason is straightforward: greed. Some suppliers upstream in the chain see an opportunity to make money with little risk of getting caught.
These scams often happen when it’s difficult to distinguish the cheaper source from the premium one you can’t taste it, see it, or sometimes not even measure it. A very famous one is the Italian olive oil scandal, where more oil is sold than produced. Even now, olive oil fraud continues. And with olive oil you can measure it.
Real-world examples
Example 1: Palm-based MCT sold as coconut-based MCT
Medium Chain Triglycerides (MCTs) have two main fatty acids: C8 and C10 (usually 60:40). They’re used as stable fats, food-grade lubricants, and functional oils for KETO diets.
MCT oil can come from coconut oil or palm kernel oil (PKO). Twenty-five years ago, no one cared—MCT oil was sold as a mix. Fifteen years ago, however, awareness changed:
This created room on the market for a coconut-only MCT, that came in high demand but was also more expensive than PKO based MCT by ~15–20%.
Here’s the catch: you cannot tell the difference between PKO-MCT and coconut-MCT. They are identical in taste, appearance, and chemistry. Proof lies in the supply chain—audits, documentation, and trust.
A few years ago, a major KETO brand approached us for bulk coconut MCT at PKO pricing. Emails later revealed they knowingly bought PKO-MCT but labeled it as coconut-based. Consumers were deliberately misled.
Example 2: Conventional D3 sold as plant-based D3
Vitamin D3 comes from multiple sources:
The final product is chemically identical (cholecalciferol crystals), but the plant-based raw material cost is 10–20x higher than Sheep-based.
In 2023, a business friend was asked to make vegan D3 powder from the D3 crystal he would receive. The customer sent animal-based D3 and pushed to label the final powder product as vegan. He refused. The temptation to mislabel for huge profit was real and honestly? they probably found someone else.
In 2019, journalists investigated a lichen-based D3 product from China. Regulatory filings revealed missing extraction solvents, incorrect equipment, and impossible yields—casting doubt on whether the product was genuinely plant-based.
Example 3: Synthetic astaxanthin in human supplements
Natural astaxanthin is an esterified, highly bioavailable antioxidant. Three sources exist:
We discovered a European supplement manufacturer using 10% synthetic astaxanthin in a human product. Problems:
The only good news: esterified algal astaxanthin can be distinguished in testing.
Risks for consumers and brands
Consumers: If you want palm-free, plant-based, or natural, you deserve to get what you pay for. Fraud isn’t just unethical, it’s cheating.
Brands: Without audits and due diligence, your reputation can be destroyed. Mislabeling—even unknowingly, can lead to legal issues, lost customers, and irreparable damage.
How to protect yourself
Consumers: Look for QA certifications, independent audits, and transparent traceability.
Brands:
Want assurance about your supply chain? Lus Health provides natural and plant-based ingredients, including:
Contact us: info@lushealth.com
Do you have examples of cheaper origins that are sold at a Premium? Contact your National food safety legislator
Overview: What every consumer and health brand needs to know
When I started Lus Health nearly seven years ago, my goal was simple: contribute to a better future for people and the planet. Above all, I wanted to be honest and transparent about what we offer and how we make it. Even then, I knew not everyone in the industry shared that mindset.
As a supplement & ingredient supplier, we see things go wrong far too often, and in the last few years, the problem seems to be growing. Over the past few years we’ve identified two types of supplement fraud in the food supplement industry that we feel everyone should be aware of.
Why it matters
Consumers: You want to trust that what you put in your body is safe, effective, and matches the label. Imagine paying a premium for a product that:
Brands: Launching a mislabelled or illegal product can destroy your reputation, lose customers, and even get you in legal trouble.
The types of fraud we see
Over the years, we’ve carefully built an ingredient portfolio with in-depth knowledge of supply chains. The fraud we’ve encountered is tied to our type of products and ingredients—but it likely represents just the tip of the iceberg.
The two main types of fraud we’ll focus on in this series:
Why food supplement fraud happens
Sure, money drives these decisions—but it’s rarely just greed. Often it’s rationalized as:
As humans, we also tend to believe what benefits us. It reminds me of the 90s show The X-Files, where Mulder wants to believe in aliens. Similarly, buyers convince themselves all products can be organic, low-cost, and always available—because admitting supply chains are complex is too hard.
Fraud has been rising recently because the markets Lus Health serves are expanding. New players—both buyers and suppliers—enter the field, each wanting a slice of the pie. Some are willing to cut corners, bend rules, or break the law.
How to avoid fraudulent supplements
The solution isn’t simple. You can’t just “trust the supply chain.” The best protection is vigilance:
For brands, this means building your own quality assurance system. It’s not easy—but it’s worth it.
Lus Health can help
We work with health brands to ensure quality, transparency, and sustainability. That means:
If you want to be confident your products meet the ethical and quality standards your customers expect, reach out to us or learn more about Lus Health here
Contact: info@lushealth.com
Would you like to report Fraud in the Food Supplement Industry? contact your National food safety legislator
✅ Next: Part 1 – Algal Omega-3: False Label Claims Used to Cut Costs (available per Oct 22th)
Download the HQ PDF with graphs here
In this article we will highlight how Astaxanthin can help with certain eye health problems. According to the most recent US data (CDC), 2.5% of people over 40 are either legally blind OR have low vision. Sixty percent of the entire US population has some kind of visual correction in the form of lenses, glasses or has had eye surgery. This percentage is expected to be the same in Europe meaning 265M people in the EU. Apart from visual acuity, there are several other eye health problems as Dry eye disease, Cataract, glaucoma, AMD and more.
The most common cause of eye disorders is ageing. Over time the chance of getting eye trauma simply increases and with the body being able to cope less with the consequences of this trauma, the eye will be more prone to developing the different conditions.
One of the major concerns of scientists is blue light and high UV, as this puts constant stress on the eye. Seeing how the society has changed towards one that is almost continuously online, or at least focussed on screens all day, one can predict serious amount of individuals with eye problems in the nearby future.
Prevention of eye issues caused by screen time is important and this market is already taking off with blue light filters, special glasses and supplements.
The incidence of AMD, Cataract, DED, and many eye related problems are higher in individuals that smoke, are overweight and aging. These individuals usually have a higher inflammation status
No wonder that many studies have involved antioxidants to decrease inflammation and reactive oxygen species. In this report we give you an update about the latest studies done with Astaxanthin, a natural antioxidant made from the algae Haematococcus Pluvialis with a special focus on Drye Eye Disease & protection against blue light.
The unstable tear film encountered with DED gives rise to reactive oxygen species (ROS) and an inflammation cascade responsible for symptoms like itching, redness and more.
Several animal & cell-line models have been used to study this condition. In the various studies researchers showed that Astaxanthin reduces ROS & age related markers.
Huang et al (2016) did one of the few RCT's on DED with 2mg Astaxanthin per day and a mix of other antioxidants. 70% of the patients that received the astaxanthin indicated an improvement in their conditions after 16 weeks whereas placebo did not.
Intense blue light has been shown to increase ROS 20-fold in human corneal epithelial cells models. In these same model cell viability reduced with nearly 80% (Cristaldi et al, 2020). Though most research studies use high dosages of blue light to trigger effects, experiments with several cell phone types also revealed 80% increase in ROS in human fibroblasts (Austin et al, 2018).
We can conclude that blue light leads to ROS, which in turn causes of many eye health related problems.
Several clinical trials have been conducted with Screen Workers (SW) who did 6+ hours of screen work per day. In one study researchers addressed accommodation amplitude (AA), the power of an eye to create sharp images which naturally declines during age. The subjects (38-50yrs) took 5mg of Astaxanthin per day with very significant improvement in accommodation amplitude after just 4 weeks.
Download the HQ PDF with graphs here
Natural Astaxanthin as produced by our partner Atacama Bio in Chile comes from Haematococcus Pluvialis and is Naxa Verified. At their Atacama facilities they produce algal biomass in a highly sustainable and cost effective way.
The NatAxtin® family of products contains
PureMassTM powder | Oleoresin 5 & 10% | Microencapsulated PureMass & Oleoresin | CWD Oleoresin | Vegan Soft gels | Vegan Hard Caps
By José Luis Arenas & René van Hoorn
Most of us don’t think about the state of our immune systems, until the temperature drops significantly at the start of the fall/winter season. Fighting of the yearly flu by eating healthy, by getting enough vitamins and working out as the main strategies to have a healthy immune system. How different is this now. In midst of the biggest pandemic since 1918, the immune system is top of mind. And it should be.
The immune system
Our pathogen defence exists of two different subsystems, one being the Innate immune system and the other being the adaptive immune system. Our innate immune system functions like a first and general defence against a wide range of pathogens. If this system functions optimal, chances are you won’t even get or feel sick. Our adaptive immune system is our second defence and specific against certain pathogens. It takes a while for the body to build the antibodies, but once these are formed, the body will usually overcome most of our flu like diseases once infected.
It is good to note that, although both systems work very differently, the body will destroy pathogens using free radicals in either system.
The role of Astaxanthin
Those that follow publications on antioxidants the last decades, may have read on Astaxanthin being one of the world’s strongest antioxidants. You may know that Astaxanthin will fight off free radicals, but how it may support your immune system is lesser known.
1. Builds more white blood cells
White blood cells are part of our first defence. As soon as pathogens are detected, our bone marrow is stimulated to create a high output of these white blood cells but this comes with a challenge!
The production naturally needs substantial energy which is made by local mitochondria. During energy production mitochondria “leak” Reactive Oxygen Species (ROS) and without proper protection these will cause membrane damage, tissue destruction and low energy production. This will in turn hamper the production of white blood cells.
Astaxanthin has the capacity to span full membrane bilayers and protect against ROS, setting the conditions for optimal white blood Cell Production
2. Increases immune cells: B-cells & T-Cells
In the adaptive immune system B & T cell play a vital role in our bodies defence. A clinical trial done with young female students showed that 2 or 8mg Astaxanthin significantly increased T and C cells after just 4 weeks of supplementation.
3. Reduces inflammation during critical viral infections
During later stages of highly pathogenic viral infections the body can overreact its immune response which can lead to systemic inflammation response syndrome (SIRS). SIRS is a critical situation in the disease state and which can lead to organ failure, usually at the site of infection. Natural astaxanthin exerts powerful antioxidant action that can help combat local inflammation and the development of SIRS, as witnessed by the reduction of pro-inflammatory cytokines like TNF-a and IL-6.
Although the research on Astaxanthin’s role on immune system is just developing, we believe the science shows a plausible rationale that can help protect and overcome viral infections. Curious to learn more about Nataxtin® natural Astaxanthin?
Please visit www.nataxtin.cl or www.lusingredients.com in Europe.
As the coronavirus spreads, questions arise on how to reduce your risks of exposure and how to prepare yourself. Effectively fighting off viruses can only be done when your immune system is strong. So especially during this time of viral crisis, it is more important than ever to make the right choices. Strangely enough people seem to be hoarding non-essential food products like crisps, canned goods and bread these days. This, although we all know that eating a healthy diverse diet rich in wholesome foods like fruits & vegetables, supports our body. Some specific nutrients play a vital role in boosting your immune system and in this article, we would like to offer you two ideas as food for thought.
Vitamin D3
Deficiency of vitamin D is actually common in the western world. According to researchers as much as 40% of the population is deficient (<50 nmol/l) with specific groups like elderly in care homes reaching as high as 90%1. Deficiency is associated with increased susceptibility to infections and impacts immune response. In 2008, Japanese researchers conducted a double-blind placebo-controlled trial to investigate the effect of vitamin D3 supplementation on the development of seasonal influenza A in school children2. These children (aged 8-12) where split into two group with one group getting a placebo and the other 1200 IU Vitamin D3. Over the course of the trial period (Dec 1st – March 31st) 49 children got influenza. Only 18 were in the Vitamin D3 supplementation group whereas a staggering 31 in the non-supplemented group, a highly significant difference of 42%.
Astaxanthin
Astaxanthin, a potent antioxidant, plays a major role in balancing the body’s immune response and inducing oxidative stress. Dietary astaxanthin is reported to stimulate immune cells and increases the number of total T and B cells in the blood. A 2010 randomized double-blind, placebo-controlled study in Korea assessed the impact of astaxanthin on the immune response3. Young female college students (20.2 – 22.8 years old) all were given one soft gel capsule every morning containing either 0, 2 or 8mg Astaxanthin. After 4 weeks of supplementation, plasma astaxanthin increased to maximal concentrations in a dose-dependent manner as anticipated. The groups taking astaxanthin showed a significant increase in immune cell response as measured by the amount of T and C cells upon stimulation with a mitogen. Additionally, the astaxanthin groups also decreased a DNA damage biomarker and inflammation.
Other important steps to strengthen your immune system
Besides eating healthy and paying attention to specific nutrients like vitamin D3 and astaxanthin, there are more things you can do to strengthen your immune system. Reducing stress, sleeping enough, exercising regularly, and staying away from toxins, all play a role. By taking these steps, we can support our immune system and stimulate our friends and family to do the same! At Lus Health Ingredients we believe that taking care of your body with healthy plant-based ingredients can help build a strong immune system. We offer soft gels with Vegan D3, Astaxanthin and Algal Omega 3 to keep supporting your body.
A good year for Astaxanthin science!
In 2019, a substantial amount of new papers came out, we counted over 50 with a relatively new research area getting lots of attention!
Brain was the main research area of 2019
When we say brain we mean three different areas: cognition, depression and stroke (or neuroprotection). Researchers showed that mood could improve within 8 weeks, that memory may improve and fully reviewed the current science on neuroprotection.
A short overview:
Roughly 20 scientific papers are available free in PDF format, which you can find below
Those who follow Lus Health Ingredients, online or offline, know we are big advocates of natural astaxanthin made from Haematococcus Pluvialis. Recently, we have posted a series on astaxanthin & sport nutrition, found here. Today, however, we would like to turn our attention to the astaxanthin market and what consumers enjoy about the product.
A health ingredient should have a solid foundation in science, but market dynamics and human emotion will be essential for a product to become successful.
We did not invent astaxanthin. Far from it. In fact, it has been in nature for millions of years. The (natural) ingredient itself was first developed for use in salmon feeds, before the launch of the cheaper, and from a health perspective ineffective, synthetic version. Luckily natural algae based Astaxanthin is used in human nutrition. Some great scientific minds in biology developed growing systems to effectively harvest the algae-based products. Now growing is one thing, selling is something else!
And then it happened…. in January of 2011 Dr Mercola appeared on the popular show Dr. Oz recommending Astaxanthin in the segment of the show called “The No.1 supplement you’ve never heard of and that you should be taking”.
What happened was an explosion of attention, also witnessed by a google trend score of 14 to maximum 100 instantly. The impact of the Dr Oz episode was a huge boost for the ingredient and for the sales of major brands.The initial jump in trend score wore off, but always stayed more popular than before 2011. If we compare these data across European countries (with the word Astaxanthin in the local language), it became evident that no country, besides the UK, showed a “Dr Oz – effect”.
For those who are new to google trends, the scale is based upon searches on a term (in this case Astaxanthin) and is a relative scale. Meaning the maximum searches in one specific month (from 2004 onward) = 100%. If we look at the graph above, it seems that the popularity growth in the UK and Germany for astaxanthin is slow but steady and increasing over the last years. Whether the increase in search term popularity is also linked to an increase in sales, like seen in 2011 in the USA, is a likely impact.
There are many brands that sell astaxanthin, pure in a soft gel, or in a formulation. Next to this we see many channels, both on & offline. For the specific market analysis below, we have used US based Amazon data and only for supplements that position astaxanthin as a single ingredient in soft gels. We have collected the inputs through JungleScout, and these are based upon the full month of May 2019
In May 2019 the top 50 brands totaled around 800k USD of sales. The top 2 by itself, Nutrex & Sports Research do together nearly 50% of this turnover, talk about the power of branding!
If we further analyze the collected data we can also get a feel for the differences of the brands & products. The average amount in a soft gel is roughly 8mg, though there is a spread between 4-12mg seen. Eight milligram is actually the maximum allowed daily dosage in Europe though safety studies do not indicate harm above that. The current upper limit in the USA is 12 mg / day.
The amount of soft gels per packaging is highly variable from 30 to 180, though most brands have a 60 or 90 soft gels with an average of 86. This gives, apart from brand value, an enormous variety (of prices) to consumers, something we like to call price confusion. Price confusion allows multiple price positionings even within one brand. Now let’s do some math here, if we take the average amount in a soft gel, multiply that by the number of soft gels per packed unit and the sales in the month of May, we get to 20kg of pure Astaxanthin in one month of sales on Amazon alone. Big question of course, what are the sales in other channels? If you read this and would like to share your thoughts please do!
Is price important for Astaxanthin you wonder? At first glance we would say YES, we all like a good deal, don’t we?
But what makes a good deal for your health and how do brands play a role in that? We believe that a good brand represents values & beliefs that resonate with the customer far beyond the product. Buying is emotion and feelings of trust are critical to make any (first) sale. So, let’s take a look at pricing brackets, as shown in the figure below. The data we collected we expressed as the price per kg of pure astaxanthin. This has some flaws to it as smaller packages are usually more expensive (vs the content you get). Packaging does costs money. We felt, however, this would be a good way to compare all products 1 on 1.
As is demonstrated from the figure below the highest number of products positioned into the market are those at the lowest value, nearly 40% fall into that first bracket, followed by 27% in the second bracket which positions the retail value of pure Astaxanthin around 41.000-71.000 USD per kg. Other price positioning are much less popular, but are going as high as 180,000 USD/kg.
So now that we know about the price positionings on the market, which one is most successful? Meaning creates most turnover? To find the answer, we did two separate analyses. First, we looked at the brackets as above and scored the total value they presented, as can be shown below. It gives a solid picture 80% of all turnover made is in the cheapest category. That’s it. Make it cheap and it sells. However….
If you do a like for like analysis, basically revealing what is actually IN the first bracket, this relationship is totally lost and for good reason. Actually, two good reasons, they are called Sports Research & Nutrex Hawaii, both trusted brands, which we will analyse later on in this report. These two brands are both positioned around 40,000 USD/kg pure astaxanthin retail price – just in the first bracket – and outweigh all others.
For those of you wondering what will happen if you remove these two brands “as outliers”, the answer is: nothing, i.e. it does not improve the relationship between turnover & price. In other words, if you currently have an astaxanthin brand, or are thinking about launching one, be around that 40,000 USD/kg pure - mark and focus on branding.
Those of you know Lus Health Ingredients, know that we love astaxanthin. Not because it is red, grown sustainability but mostly because of the impact on our health. We believe there is substantial amount of science showing health benefits, however, this is not enough to currently substantiate official health claims in Europe.
So can we then talk about what self-reported benefits consumers experience? I think so!
We have taken our two top brands, as mentioned above, and have looked at reviews. Not all, as these products are highly reviewed, with high scores (4,7 average, two brands totaling over 3300 reviews). We have taken a sample of one hundred 5-star ratings that self-acclaim a health effect and found some interesting facts.
If we take the data for the Nutrex Hawaii brand, as shown below, over 34% of consumers report an improvement of joint problems, followed by improvements in vision / eye health (20%) and a decrease in sunburn (19%). These coincide with study results over the years, which might for most consumers the REASON why they started buying it in the first place.
From the Sport Research review data we see the same top 3 appear, though with slightly different numbers. Skin comes out as a 4thcategory (15%). When doing this analysis we believed that the audience for both brands (Nutrex more positioned with regular supplement takers and Sport Nutriton more on athletes) would impact the findings much more dramatic as we have seen here. E.g. the total self-reports of improvements on Stamina, Energy recovery after sports are nearly similar (12 vs 14%).
While you were reading this some points might have already become clear. You want to position you (new) astaxanthin product on the market? Then consider the following from this report:
1. Effective communication of science is important, like seen by the Dr. Oz case
2. Astaxanthin search trend in Germany & UK are increasing, this might be the right time to launch in Europe!
3. Branding is more important than pricing
4. Be around a retail price of 40,000 USD/kg pure Astaxanthin, but too much not higher
5. Consumers report benefits on eye, skin (burn), joints and others. Consider what are your current customers looking for, why they buy from you and what the demographics are?
Get in touch with us to find out more, we offer help in your product design from scientific, market and consumer data perspective to give you the best possible chance of success, the rest is up to you.
We are a young and dynamic B2B company from The Netherlands that believes in the power of natural & plant-based products. Our mission is to inspire those around us to make healthier & more sustainable choices, so we may all benefit. Follow us on Linkedin, visit our website or get in touch directly info@lusingredients.com.
Lus Health Ingredients represent Atacama Bio Natural in Europe, one of the key producers in the world of Natural Astaxanthin with their brand NatAxtin™. Their privileged location in the Atacama Desert enables a low cost, sustainable, environmentally friendly, and most-close-to-natural technology to produce Astaxanthin as nature intended.
The data used to construct our report is based upon our Amazon.com analysis for the USA and Amazon in Europe by interpretation of Germany, France, UK, , Spain, Italy and is a snapshot from the last 30 days. This is done using the JungleScout extension. Google trend was used for global & local trends, whereas consumer review data was analyzed “by hand” through real reviews on Amazon.com.
Astaxanthin. Not sure who came up with the name, but most of us have a hard time pronouncing and/or remembering it. The red antioxidant best known for the (pinkish) color of Salmon, Krill and Flamingoes has seen explosive market growth and rightfully so.
Salmon without its typical pink color is less appealing to most consumers. Additions of astaxanthin to the diets of farmed salmon is, therefore, pure logic. Price is the main motivator as so often. The synthetic product is cheaper. The synthetic product gives the color. Everybody happy, right?
‘No’ says Human Biology.
Astaxanthin has been in our diets for many generations and might be as essential as are omega 3 fatty acids. Humans are ready to digest the natural product, that finds origin Algae, as the start of the food chain. The natural astaxanthin bioavailability is approximately 20x better than the synthetic version. When Biology and Chemistry go head to head, Biology usually comes out on top. So don’t waste your time eating salmon to enjoy the benefits astaxanthin provides, don’t choose synthetics, choose Natural, choose our Algae based Astaxanthin.
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