The whey protein market is under real pressure and sports nutrition brands are caught in the middle. GLP-1 medications have driven unprecedented demand for protein: whey supply is stretched and prices are climbing.
At the same time, your most valuable customers are reading ingredient labels more carefully than ever. This is not the moment to find a substitute. It's the moment to build something better. A clean label faba bean protein that competes with whey on every level that matters, and wins on the ones that matter most.
The first problem is supply. GLP-1 medications have sent protein demand through the roof and the whey supply chain can't follow. Lead times are stretching, prices are climbing, and brands that have build their protein range around whey are now under real pressure.
The second problem is what's actually in the product. If you take a close look at most whey protein shakes on the market you will find that:
Your customers are reading those labels. And in sports nutrition, that's starting to cost brands.
Switching to a plant-based protein isn't new. But switching to a shake that actually competes with whey on taste, texture, and performance, while being fully clean label, that's a different conversation.
Our Faba bean isolate formula is where that conversation starts. With a good amino acid profile (18% BCAAs), a smooth creamy texture that comes from Veganergy MCT powder and not lecithin, this formula gets close to whey protein.
We sweeten with non-bitter stevia and we flavour with clean label flavors (no maltodextrin, dextrose or PEG in our carriers). The ingredient list is short, readable, and something your customers will actually feel good about.
This isn't a fallback. It's a better product for a market that's ready for it.
Reorder rate
Unique products launched
Average development time in days*
From idea to launch, the LUS team provided outstanding service and expertise. Their knowledge of ingredients and packaging options helped us introduce several successful, unique flavours. We highly value the label checks. Our customers are happy, and so are we!
Packaging is more than just the looks: it is about functionality and brand identity. We offer you a wide selection of packaging types, volumes, and colours fitting your brand’s needs while keeping the product safe. If you need guidance on how to make your product stand out on the shelves, let us know, we are here to help.
Most popular choice. Cost-effective and offers a recyclable option, making it the most sustainable packaging type. Dry bag inlcluded. Aimed at a full month supply per jar.
Gives you the most design space for your marketing message and allows for easy mailbox delivery!
Are you ready to get your faba bean protein out there, ready to win over the athletes and active consumers who actually read the label? Whether that is online, on social media, in e-commerce, or on the shelves of sports nutrition retailers
Finalize your draft formulation and packaging with (L)us, to ensure your product aligns seamlessly with your brand.
Receive and review your initial offer so you can move forward with confidence.
Get your samples in, try them out, and fine-tune till you get that WOW feeling.
Place your order. Your product will soon arrive in your warehouse, ready to serve your customers
The day arrives: your fava bean protein hits the market. And the timing couldn't be better. While competitors scramble with whey shortages and rising costs, you're already selling a product with a stable supply chain, a short ingredient list, and a taste your customers weren't expecting. Creamy. Clean. Effective. They read the label, they try it, and they come back.
You're not just avoiding a sourcing problem. You're ahead of where the market is going, toward sustainable, clean-label protein that doesn't ask consumers to compromise. That's a brand position worth building.
Get in touch with our team of experts to help you make that move.
Faba bean isolate contains all essential amino acids, including a solid leucine content. It is not identical to whey, but at 90% isolate purity it has 90% of the BCAAs found in WPC, and for a growing group of consumers, the clean label and plant-based story adds value that whey simply cannot offer.
That reputation is earned by other proteins, not this one. Faba bean has a naturally mild, creamy flavour base. Combined with our MCT powder and clean label natural flavours, the result is smooth and closer to whey than most plant-based alternatives your customers have tried.
We work with a range of clean label natural flavours. During the development phase we share the full catalogue so you can select what fits your brand and audience. Popular directions include vanilla, chocolate, strawberry, banana and salted caramel, all without maltodextrin, dextrose, triacetin, PEG or Silicon dioxide in the carrier system
We offer 500g, 750g, and 1000g jars in white or black. All include a dry bag insert. We provide the label dimensions and offer a free label check before production. For those who want, we can also offer to fill your stand-up pouches (after a check)
We confirm MOQ per jar size during your first conversation. It is designed to be accessible for both established brands and those launching a protein product for the first time.
Yes. Sampling is part of the standard process. We fine-tune with you until the product is exactly where it needs to be before you place a production order.
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