Healthspan versus lifespan

Are you a developer or brand owner ready to move into the longevity market, but struggling to find ingredients that are clean label, sustainable and genuinely backed by science? You are not alone. Longevity is one of the fastest growing reasons people buy supplements today, yet too many ingredients on offer are synthetic, vaguely evidenced, or sourced in ways that quietly harm the planet.

We understand how frustrating that is. You want to launch something that stands out and holds up, not another me-too product and as Lus Health w are here to help. Since 2019 we have helped hundreds of health brands turn ideas into outstanding sustainable clean label products, and we are here to guide you through your longevity range.

Why longevity, why now

Your customers are no longer buying the idea of simply living longer. They are buying healthspan: energy, mobility, sharp thinking and metabolic health in the years they have. Ageing researchers now describe this through a handful of biological levers, the so-called hallmarks of ageing:

1. Oxidative stress
2. Chronic low-grade inflammation (often called inflammaging),
3. Declining metabolic and mitochondrial energy, and
4. The slow erosion of foundational nutrient status that keeps muscle, bone and immunity strong.

A range of products that acts on several of these levers at once, with ingredients you can actually back, is one your customers will trust. We are highlighting 4 ingredients that show great promise and are ready to be used in formulations that work for your target group.

1. Algal Astaxanthin, against oxidative stress

Oxidative stress is one of the most established drivers of cellular ageing and astaxanthin is one of nature's most powerful antioxidants. What makes astaxanthin special is its shape: unlike most antioxidants that sit at one end of a cell membrane, astaxanthin spans the entire membrane and protects both its inner and outer layers at once. It also crosses into tissues other antioxidants struggle to reach, including the brain and the eye, which is why it is studied for cellular, skin, eye and cognitive protection. Grown sustainably from microalgae using Atacama's Clear Sky Technology, our Algal Astaxanthin lets you build that antioxidant story on a plant-based, clean label source rather than a synthetic one.

find more about Astaxanthin HERE

2. Algal Omega-3, against inflammaging

Chronic, low-grade inflammation quietly accelerates almost every age-related decline. EPA and DHA are the raw material your body uses to make the specialised molecules that actively switch inflammation off, which is why omega-3 sits at the centre of heart, brain and healthy-ageing nutrition. The evidence now goes further than that: in the DO-HEALTH trial, one gram of omega-3 a day on its own slowed several measures of biological ageing over three years. This is 2 soft gels of our Algal Omega3to1® XL per day! Our Algal Omega-3 delivers that EPA and DHA from algae rather than fish, answering the purity, sustainability and vegan expectations your longevity customers bring, in any EPA to DHA ratio your formula needs.

Find out more about our algal omega 3 ingredients HERE and our Algal omega 3 soft gels HERE

3. Veganergy® MCT Powder and PalmFreeMCT™ Oil, for clean metabolic energy

As we age, the body becomes less efficient at turning glucose into usable energy, and the constant blood-sugar peaks from high-glycemic products only add to the strain. Medium-chain triglycerides offer a different route: the body converts them quickly into ketones, a clean and stable fuel that the brain and muscles can use directly, without the sugar load. Available as an oil in bulk and bottled, this continues to trend. Our Veganergy® MCT Powder, is made from coconut-based MCT, is carb-free and made with just two ingredients, lets you build metabolic-health and energy formats that fit a longevity range while cutting added sugars, exactly the clean label our market expects.

Find out more about Veganergy & MCT oil here

4. VITADEE® Green, plant-based Vitamin D3, a fundament for all

Vitamin D status declines with age, and with it the immune strength, muscle function and bone density that keep older adults independent. This is foundational nutrition, the base a longevity formula protects, and it is also where the longevity evidence is strongest: in DO-HEALTH, vitamin D3 added to the slowing of biological ageing when combined with omega-3 and exercise. VITADEE™ Green is our plant-based D3, derived from soy phytosterols rather than from sheep's wool or lichen, giving you a vegan-suitable, clean label route to one of the most clinically important nutrients in healthy ageing.

Find out more about VitaDee® Green here

The DO-HEALTH TRIAL: A study you can stand behind

The pan-European DO-HEALTH trial followed more than 2,000 adults aged 70 and over for three years, testing daily omega-3 (1 g) and vitamin D3 (2,000 IU). A 2025 analysis in Nature Aging found that omega-3 alone slowed several markers of biological ageing, with an added benefit when omega-3, vitamin D3 and exercise were combined. That is precisely the omega-3 and D3 pairing we supply as Omega3to1 and VITADEE™ Green, so your formulation can point to real, published research instead of a generic claim. Read the study here: https://www.nature.com/articles/s43587-024-00793-y

We carry Omega3to1 XL (500mg EPA & DHA each) and VitaDee Green (2000IU) on stock. Ask for a quote today

Make this your story

Imagine launching a longevity range that genuinely stands apart: clean label, plant-based, sustainably sourced, and built on science your customers can verify. Your brand grows in one of the market's most exciting categories, and you do it knowing every ingredient reflects your values, not just a trend. We handle the development and the full B2B supply chain, so you stay free to focus on your marketing, distribution and sales.

Ready to make this your story?

CTA: Let's find out if we can help turn your vision into reality. Get in touch at info@lushealth.com and we will bring you in touch with one of our experts.