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design your electrolytes

Choosing the Right Electrolyte Manufacturer: 6 Factors That Define Your Brand’s Success

Launching an electrolyte product isn’t just about mixing minerals and flavors. It’s about trust, quality, and creating something your customers will love and keep coming back for. The wrong manufacturing partner can derail your timeline, compromise quality, and damage your reputation. The right one? They become your growth partner. Here’s how to make the right […]
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astaxanthin sports nutrition

Astaxanthin in Sports Nutrition: The Natural Performance Upgrade 

athlete reform better with astaxanthin
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Cheaper Origins sold at a Premium

CAUGHT! Fraud in the Food Supplement Industry 3/3

Part 2: Cheaper Origins Disguised (and Sold at a Premium) by René van Hoorn Ever wonder why organic products are generally about 10% more expensive than conventional ones? Is it coincidence, or just a price difference consumers accept as “normal”? The organic debate could fill a book, but there’s a similar problem worth exploring: Selling […]
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Omega 3 fraud

CAUGHT! Fraud in the Food Supplement Industry (2/3)

Part 1: Algal Omega-3 – False Label Claims Used to Cut Costs by René van Hoorn Algal omega-3 has exploded over the last decade. From the first DHA-rich algal oils in the late ’90s to a wide range of EPA & DHA products today, with vegan soft gels having become the all-time favorite format. But […]
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CAUGHT! Fraud in the Food Supplement Industry (1/3)

Overview: What every consumer and health brand needs to know by René van Hoorn When I started Lus Health nearly seven years ago, my goal was simple: contribute to a better future for people and the planet. Above all, I wanted to be honest and transparent about what we offer and how we make it. Even […]
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Sustainable alternatives

Algae-Based Omega-3: A Sustainable Alternative Amidst the Global Fish Oil Crisis

In the ever-evolving health and wellness landscape, omega-3 has been a focal point since the 90's. Renowned for its diverse health benefits, specifically EPA & DHA, Omega-3 forms the cornerstone of numerous health brands and products. Nonetheless, beneath the surface, there's trouble brewing. While fish oil has historically been the trusted source, developments in the […]
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every shipment = 1 tree

Plant a tree with (L)us for each pallet shipped for CO2 compensation

Dear Health & Environment friend, As your sustainable ingredient and product supplier, one of our core values is to positively impact the environment. This is why we are announcing that per October 1st 2023, for every shipped pallet, we will plant a tree for CO2 compensation. This effort will counter carbon emissions from production and […]
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no sugar

Sugar Free Customizable Electrolytes: Maximize Performance!

Are you tired of one-size-fits-all solutions when it comes to electrolytes? Do you want to help end consumers avoid sugars? Do you want to personalize your electrolytes to fit the specific needs of your customers? If you're answering yes to any of these questions, you will want to learn more about (y)our newest product - sugar […]
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Omega 3 powder

Meal (replacement) Shakes and ALA: Why and How

By Rene van Hoorn Meal (replacement) shakes and ALA have become increasingly popular in recent years. They act as a convenient and quick alternative to traditional meals. Building a healthy meal (replacement) shake is not that easy though. One of the reasons is that these products typically contain a blend of macronutrients, vitamins, and minerals. […]
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MCT and Keto

MCT Oil and Keto: the Benefits!

What is MCT Oil? First things first - what exactly is MCT oil? MCT stands for medium-chain triglycerides, which are a type of fatty acid that can be found in coconut oil, palm kernel oil, and other natural sources. Lus Health Ingredients only sells MCTs that are 100% Palm-free (coconut based). Unlike long-chain triglycerides (LCTs), which […]
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MCT weight loss

MCTs for weight loss - Impact on food intake and satiety

Several studies show the positive impacts that medium-chain triglycerides (MCT) can have on satiety and food intake with weight loss as a result. In the earlier days, when MCT was not as popular as is Today, these benefits were connected to the consumption of coconut oil. In what way do these ingredients have similar effects? […]
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Astaxanthin and Eye Health

Eye Health - Studies on Astaxanthin Download the HQ PDF with graphs here  Eye problems In this article  we will highlight how Astaxanthin can help with certain eye health problems. According to the most recent US data (CDC), 2.5% of people over 40 are either legally blind OR have low vision. Sixty percent of the […]
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Strengthening our fat powders product line

"At Lus we are delighted to now have available a more complete range of fat powders. We successfully launched our branded Palm free MCT oil powder line (Veganergy®) a year ago, which is found in many (meal) shakes, sports nutrition products and diet products. With several clients wanting to enrich their products with omega 3, […]
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The Rising Trend of A Keto Meal Shake for Health and Weight Loss

The food supplement & diet industry is constantly evolving and keto meal shakes seem to be the new thing. Within these markets, the end consumer is the driving factor behind new product developments. Interesting things are happening in these COVID-iniated lockdown times. Not only are consumers more health-conscious than ever & looking for convenience, they […]
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THE THREE WAYS ASTAXANTHIN HELPS BOOST YOUR IMMUNE SYSTEM

By José Luis Arenas & René van Hoorn ​Most of us don’t think about the state of our immune systems, until the temperature drops significantly at the start of the fall/winter season. Fighting of the yearly flu by eating healthy, by getting enough vitamins and working out as the main strategies to have a healthy […]
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No Monkey Business

You may have read or heard it somewhere over the previous days: PETA Asia is calling on companies and consumers to ditch coconut products from specific Thai companies using coconuts picked by macaques. The animal rights group PETA has found that monkeys, called macaques, are being used in Thailand to pick coconuts. They call them […]
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Health benefits and market insights on DHA – interview with Adrian Hughes from ADH lipid consulting

Adrian Hughes is a DHA expert that has been working for the past 12 years as the owner of ADH Lipid Consulting. He has a PhD in Physical Chemistry and previously worked for a number of companies, including Unilever and Bioriginal, all in the area of oils and fats. During all these years he has […]
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The Promising Future of Palm Free MCT oil

Though MCT oil has been around for decades, MCT oil is moving its way to the mass market because of the trending Keto Diet. Suddenly you can find this type of oil everywhere: online in nutritional supplement web shops and offline in different health stores. What makes this product so popular? To help you find […]
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Two vegan supplements that help boost your immune system

As the coronavirus spreads, questions arise on how to reduce your risks of exposure and how to prepare yourself. Effectively fighting off viruses can only be done when your immune system is strong. So especially during this time of viral crisis, it is more important than ever to make the right choices. Strangely enough people […]
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Can the ketogenic diet fight viruses? This is what we know!

This is what we know! Everybody is talking about it: the coronavirus that has been spreading across the globe with an increasing number of cases. Although the situation has been on every headline during the last weeks, it is also clear how much we still do not know. What do we know? Health Organizations have […]
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Veganergy PalmFree MCT powder

Proudly launching Veganergy product line, a label claim friendly MCT powder that fits in many application that desire MCT without the bad stuff! Veganergy is a powder with a 70% MCT oil load and only acacia gum as the other ingredient. It is produced with PalmFree MCT's and comes standardly in two versions (Pure C8 & […]
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Astaxanthin science report 2019

A good year for Astaxanthin science! In 2019, a substantial amount of new papers came out, we counted over 50 with a relatively new research area getting lots of attention! Brain was the main research area of 2019 When we say brain we mean three different areas: cognition, depression and stroke (or neuroprotection). Researchers showed […]
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The top 5 learnings before launching an Astaxanthin Product

Those who follow Lus Health Ingredients, online or offline, know we are big advocates of natural astaxanthin made from Haematococcus Pluvialis. Recently, we have posted a series on astaxanthin & sport nutrition, found here. Today, however, we would like to turn our attention to the astaxanthin market and what consumers enjoy about the product. A […]
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Vegan Soft Gels

The Promising Future of MCT oil from a supplier’s and a dietitian’s perspective

In February 2019, Registered Keto Dietitian Lotte from Myndfuel and myself met, in the new-fashioned way, on Linkedin. Where I used to believe that connecting on that digital platform was something AFTER MEETING OFFLINE, this belief has slowly changed over the last years. Now, I see it as a great way to meet like-minded people […]
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Why use palm-based MCT oil products, when one has a Coconut version?

Not many people know how effective palms are in converting CO2 to vegetation and oil. A palm plantation delivers 5000-9000 kg of oil per hectare. Eat that sunflower! (1000 kg). The problem with the palm plantations is that they are so profitable in their use (over the entire supply chain) that the demand for more […]
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Why choose soft gels made from bovine or porcine gelatin, when there are plant-based alternatives?

We have probably all taken them. Soft gels. Weather beautifully transparent, colorful or opaque it is the main choice for most fat-soluble ingredients like Vitamin D, Omega 3, Krill oil and more. Few people realize where this gelatin is made of. It is not a pretty story.  What about gelatin? Gelatin is made from the […]
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Happy developer seeing their electrolytes & keto product everywhere on social media

Why use synthetic Astaxanthin, when you can use algae?

Astaxanthin. Not sure who came up with the name, but most of us have a hard time pronouncing and/or remembering it. The red antioxidant best known for the (pinkish) color of Salmon, Krill and Flamingoes has seen explosive market growth and rightfully so.Salmon without its typical pink color is less appealing to most consumers. Additions […]
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Why choose for fish oil when there is a plant-based alternative like algal oil?

The majority of fish oil omega 3 supplement comes from overexploited fish species like Cod, Sardine, Tuna, Shark and Anchovies. Surely, more programs have come in to place to monitor or improve fish stocks (MSC, Friends of the Sea) and although many fisheries eagerly try to get approved, the fishing still continues. To make matters […]
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