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Recent blogs

Is food the enemy of the pharmaceutical industry?

Recently I attended a sport event, that was set up for raising funds for MS. Patients, their loved ones and many sponsored athletes alongside them contended into one of the biggest MS fundraisers in the world. To collect even more, the money spent on food went to the same charity. All logical to me so […]
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Why choose for fish oil when there is a plant-based alternative like algal oil?

The majority of fish oil omega 3 supplement comes from overexploited fish species like Cod, Sardine, Tuna, Shark and Anchovies. Surely, more programs have come in to place to monitor or improve fish stocks (MSC, Friends of the Sea) and although many fisheries eagerly try to get approved, the fishing still continues. To make matters […]
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Why use synthetic Astaxanthin, when you can use algae?

Astaxanthin. Not sure who came up with the name, but most of us have a hard time pronouncing and/or remembering it. The red antioxidant best known for the (pinkish) color of Salmon, Krill and Flamingoes has seen explosive market growth and rightfully so.Salmon without its typical pink color is less appealing to most consumers. Additions […]
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Blog overview

Is food the enemy of the pharmaceutical industry?

Recently I attended a sport event, that was set up for raising funds for MS. Patients, their loved ones and many sponsored athletes alongside them contended into one of the biggest MS fundraisers in the world. To collect even more, the money spent on food went to the same charity. All logical to me so […]
Read more

Why choose for fish oil when there is a plant-based alternative like algal oil?

The majority of fish oil omega 3 supplement comes from overexploited fish species like Cod, Sardine, Tuna, Shark and Anchovies. Surely, more programs have come in to place to monitor or improve fish stocks (MSC, Friends of the Sea) and although many fisheries eagerly try to get approved, the fishing still continues. To make matters […]
Read more
Happy developer seeing their electrolytes & keto product everywhere on social media

Why use synthetic Astaxanthin, when you can use algae?

Astaxanthin. Not sure who came up with the name, but most of us have a hard time pronouncing and/or remembering it. The red antioxidant best known for the (pinkish) color of Salmon, Krill and Flamingoes has seen explosive market growth and rightfully so.Salmon without its typical pink color is less appealing to most consumers. Additions […]
Read more

Why choose soft gels made from bovine or porcine gelatin, when there are plant-based alternatives?

We have probably all taken them. Soft gels. Weather beautifully transparent, colorful or opaque it is the main choice for most fat-soluble ingredients like Vitamin D, Omega 3, Krill oil and more. Few people realize where this gelatin is made of. It is not a pretty story.  What about gelatin? Gelatin is made from the […]
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Why use palm-based MCT oil products, when one has a Coconut version?

Not many people know how effective palms are in converting CO2 to vegetation and oil. A palm plantation delivers 5000-9000 kg of oil per hectare. Eat that sunflower! (1000 kg). The problem with the palm plantations is that they are so profitable in their use (over the entire supply chain) that the demand for more […]
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Visiting the Natural & Organic London & FIBO Koln

Lus Health ingredients is visiting two shows early in April, The Fibo in Germany and the N&O in the UK.  Fibo in Cologne The worlds largest trade fair for the fitness and wellness community. Nutrition is becoming an increasingly important part of the a fitness lifestyle and we will be present to both inspire and […]
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The retail drop-out

Ever more people stay away from retail. Shoes, TV's (= big screens you can watch Netflix on), sports nutrition & food are bought online to a higher extent than ever. An entire Chinese generation is living its life through we-chat, coming only to a store when they HAVE TO. Apart from the effect this will […]
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ASTAXANTHIN - Discussing the impact in sports nutrition (1/3)

It wasn’t so long ago that I hadn’t heard of the astaxanthin. I, like so many, responded with Asta-what? Hardly being able to pronounce the entire word, let alone remember it. A huge challenge to popularize any ingredient, I’d say. This was until I starting reading all the science available on it. Well, nearly all, I […]
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ASTAXANTHIN – Discussing the impact in sports nutrition (2/3)

Last week I discussed some of the basics of both astaxanthin as well as of exercise and the role mitochondria. As promised, this week we will focus on some recent studies that have come out on sports nutrition and, of course, mitochondrial function. I purposefully did not include any references to the studies. If you […]
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ASTAXANTHIN – Discussing the impact in sports nutrition (3/3)

Today the third and last part of my series on Astaxanthin & Sports. In the last 2 parts I discussed the basics of both & of exercise as well as some recent studies on sports nutrition and mitochondrial function.  In this part I will try and put the learnings from all studies in chapter 2 […]
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Join (L)US at Keto-Live conference

Those who know us, know that we love to understand the science behind our products. So of course we are in full support of the scientific efforts being made around the world to understand the benefits of the Ketogenic diet.  This is why we decided to become a proud SPONSOR for the upcoming Keto-live conference A fantastic event from Monday […]
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Vegan Soft Gels

The Promising Future of MCT oil from a supplier’s and a dietitian’s perspective

In February 2019, Registered Keto Dietitian Lotte from Myndfuel and myself met, in the new-fashioned way, on Linkedin. Where I used to believe that connecting on that digital platform was something AFTER MEETING OFFLINE, this belief has slowly changed over the last years. Now, I see it as a great way to meet like-minded people […]
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Launching Vegan D3 soft gels

The story of vitamin D starts with something that anyone born before the 80’s has probably suffered through once or twice. Depending how strict your parents were. Back in those days -and way before that - people used Cod Liver oil as a main supplement of vitamin D (and A). Horrific taste, utterly fishy and […]
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The top 5 learnings before launching an Astaxanthin Product

Those who follow Lus Health Ingredients, online or offline, know we are big advocates of natural astaxanthin made from Haematococcus Pluvialis. Recently, we have posted a series on astaxanthin & sport nutrition, found here. Today, however, we would like to turn our attention to the astaxanthin market and what consumers enjoy about the product. A […]
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What Is Keto??

Just 6 months ago most of us had never heard of it. Some fad from the USA? Ketogenic? Ketosis? What?  But over the summer, Europe learned about athletes taking ketones and winning races.About people losing fat without muscle mass.About it actually working??!! So what is it?The ketogenic diet is old. Older than most of us reading this. […]
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Growing the European Market Together with Natural Astaxanthin Producer Atacama Bio

We are proud to announce that Lus Health Ingredients is partnering with one of the key producers in the world of Natural Astaxanthin: Atacama Bio. Lus Health Ingredients now exclusively represents Atacama Bio Natural in Europe, with the brand NatAxtin™. The privileged location of the company in the Atacama Desert enables a low cost, sustainable, […]
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Astaxanthin science report 2019

A good year for Astaxanthin science! In 2019, a substantial amount of new papers came out, we counted over 50 with a relatively new research area getting lots of attention! Brain was the main research area of 2019 When we say brain we mean three different areas: cognition, depression and stroke (or neuroprotection). Researchers showed […]
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Veganergy PalmFree MCT powder

Proudly launching Veganergy product line, a label claim friendly MCT powder that fits in many application that desire MCT without the bad stuff! Veganergy is a powder with a 70% MCT oil load and only acacia gum as the other ingredient. It is produced with PalmFree MCT's and comes standardly in two versions (Pure C8 & […]
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Can the ketogenic diet fight viruses? This is what we know!

This is what we know! Everybody is talking about it: the coronavirus that has been spreading across the globe with an increasing number of cases. Although the situation has been on every headline during the last weeks, it is also clear how much we still do not know. What do we know? Health Organizations have […]
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Two vegan supplements that help boost your immune system

As the coronavirus spreads, questions arise on how to reduce your risks of exposure and how to prepare yourself. Effectively fighting off viruses can only be done when your immune system is strong. So especially during this time of viral crisis, it is more important than ever to make the right choices. Strangely enough people […]
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Ketogenic Ingredients is here to serve the keto space!

Welcome to Ketogenic Ingredients! A new brand of Lus Health Ingredients, the company that was brought to life to bring you healthy sustainable ingredients & private label products to grow your business. At Ketogenic Ingredients, we take the same principles with us: transparency, honesty and doing the right thing. Focusing on delivering sustainable health ingredients […]
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The Promising Future of Palm Free MCT oil

Though MCT oil has been around for decades, MCT oil is moving its way to the mass market because of the trending Keto Diet. Suddenly you can find this type of oil everywhere: online in nutritional supplement web shops and offline in different health stores. What makes this product so popular? To help you find […]
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MCT Chocolate Creamer to make a Keto Mochaccino

Looking for a way to make your keto products stand out or looking for new product inspiration? There is really no better way than experimenting in your own kitchen! We discovered a delicious mochaccino recipe which we’d love to share with you Today. MCT powder has many different applications and can be added to warm […]
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Lus Health Launches KETOGENICINGREDIENTS.COM

Ketogenic Ingredients is a new brand of Lus Health Ingredients officially launched today! At Ketogenic Ingredients, we will of course take the same principles as Lus Health: transparency, honesty and doing the right thing. Focusing on delivering sustainable health ingredients & private label solutions but then specifically aimed at customers in the Keto space. Why […]
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Launch VSG Nataxtin 4mg

New on Stock: Nataxtin® Astaxanthin 4mg Vegan Soft gels as of mid-July Astaxanthin, the dark red natural antioxidant made from Algae is here to stay! Having teamed up with the best and most Natural source out there today (Nataxtin®), we are proud to announce the launch of our Vegan Soft gels, ready to serve your needs at low MOQ's You wanted […]
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Health benefits and market insights on DHA – interview with Adrian Hughes from ADH lipid consulting

Adrian Hughes is a DHA expert that has been working for the past 12 years as the owner of ADH Lipid Consulting. He has a PhD in Physical Chemistry and previously worked for a number of companies, including Unilever and Bioriginal, all in the area of oils and fats. During all these years he has […]
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No Monkey Business

You may have read or heard it somewhere over the previous days: PETA Asia is calling on companies and consumers to ditch coconut products from specific Thai companies using coconuts picked by macaques. The animal rights group PETA has found that monkeys, called macaques, are being used in Thailand to pick coconuts. They call them […]
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THE THREE WAYS ASTAXANTHIN HELPS BOOST YOUR IMMUNE SYSTEM

By José Luis Arenas & René van Hoorn ​Most of us don’t think about the state of our immune systems, until the temperature drops significantly at the start of the fall/winter season. Fighting of the yearly flu by eating healthy, by getting enough vitamins and working out as the main strategies to have a healthy […]
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The Rising Trend of A Keto Meal Shake for Health and Weight Loss

The food supplement & diet industry is constantly evolving and keto meal shakes seem to be the new thing. Within these markets, the end consumer is the driving factor behind new product developments. Interesting things are happening in these COVID-iniated lockdown times. Not only are consumers more health-conscious than ever & looking for convenience, they […]
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Strengthening our fat powders product line

"At Lus we are delighted to now have available a more complete range of fat powders. We successfully launched our branded Palm free MCT oil powder line (Veganergy®) a year ago, which is found in many (meal) shakes, sports nutrition products and diet products. With several clients wanting to enrich their products with omega 3, […]
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Lus Celebrates 2 years anniversary !

The conceptual idea of Lus Health Ingredients perhaps started as long as 25 years ago. It was when I read my first Tony Robbins book called "Awaken the giant within". I jotted in my daily journal 20 pages or so on a business that evolved around food, exercise and mental health. It took me a […]
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Astaxanthin and Eye Health

Eye Health - Studies on Astaxanthin Download the HQ PDF with graphs here  Eye problems In this article  we will highlight how Astaxanthin can help with certain eye health problems. According to the most recent US data (CDC), 2.5% of people over 40 are either legally blind OR have low vision. Sixty percent of the […]
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MCTs for weight loss - Impact on food intake and satiety

Several studies show the positive impacts that medium-chain triglycerides (MCT) can have on satiety and food intake with weight loss as a result. In the earlier days, when MCT was not as popular as is Today, these benefits were connected to the consumption of coconut oil. In what way do these ingredients have similar effects? […]
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MCT Oil and Keto: the Benefits!

What is MCT Oil? First things first - what exactly is MCT oil? MCT stands for medium-chain triglycerides, which are a type of fatty acid that can be found in coconut oil, palm kernel oil, and other natural sources. Lus Health Ingredients only sells MCTs that are 100% Palm-free (coconut based). Unlike long-chain triglycerides (LCTs), which […]
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Meal (replacement) Shakes and ALA: Why and How

By Rene van Hoorn Meal (replacement) shakes and ALA have become increasingly popular in recent years. They act as a convenient and quick alternative to traditional meals. Building a healthy meal (replacement) shake is not that easy though. One of the reasons is that these products typically contain a blend of macronutrients, vitamins, and minerals. […]
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Sugar Free Customizable Electrolytes: Maximize Performance!

Are you tired of one-size-fits-all solutions when it comes to electrolytes? Do you want to help end consumers avoid sugars? Do you want to personalize your electrolytes to fit the specific needs of your customers? If you're answering yes to any of these questions, you will want to learn more about (y)our newest product - sugar […]
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Electrolyte Manufacturer for Your Business: 6 Factors to Consider When Choosing One!

Selecting the right electrolyte manufacturer in Europe is not just important. It's crucial for B2C health brands aiming to deliver clean and effective products directly to various types of end consumers. With the growing demand for sugar-free electrolyte products in various markets such as sports recovery, keto energy, and hydration, finding a supplier with extensive […]
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Plant a tree with (L)us for each pallet shipped for CO2 compensation

Dear Health & Environment friend, As your sustainable ingredient and product supplier, one of our core values is to positively impact the environment. This is why we are announcing that per October 1st, for every shipped pallet, we will plant a tree for CO2 compensation. This effort will counter carbon emissions from production and transportation […]
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Algae-Based Omega-3: A Sustainable Alternative Amidst the Global Fish Oil Crisis

In the ever-evolving health and wellness landscape, omega-3 has been a focal point since the 90's. Renowned for its diverse health benefits, specifically EPA & DHA, Omega-3 forms the cornerstone of numerous health brands and products. Nonetheless, beneath the surface, there's trouble brewing. While fish oil has historically been the trusted source, developments in the […]
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